ÂÜÀòÉç¹ÙÍø

From the Editor
–Shintaro Okazaki []

Fuzzy Trace Theory and “Smart” False Memories: Implications for Advertising
–Kathryn A. LaTour, Michael S. LaTour, and Charles Brainerd [] []

“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists
–Ioannis Kareklas, Jeffrey R. Carlson, and Darrel D. Muehling [] []

Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
–Lucy Atkinson and Sonny Rosenthal [] []

Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence
–Valeria Noguti and Cristel Antonia Russell [] []

Children’s Advertising Literacy for Advergames: Perception of the Game as Advertising
–Soontae An, Hyun Seung Jin, and Eun Hae Park [] []

Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements
–Darrel D. Muehling, David E. Sprott, and Abdullah J. Sultan [] []

Branding Potentials of Keyword Search Ads: The Effects of Ad Rankings on Brand Recognition and Evaluations
–Chan Yun Yoo [] []

The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising
–Soyoen Cho, Jisu Huh, and Ronald J. Faber [] []

---

The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership

Charles Hofacker | Academic Moderator | elmar@ama.org