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Dear Colleagues,

We are hosting a Colloquium on Green Marketing on Wednesday, April 23, 2004, at Deakin’s Melbourne Burwood Campus. (See the attached announcement.) This is being organised by Walter Wymer (who is visiting us at Deakin as part of its Thinker in Residence Program) and me (i.e. Michael Polonsky).

The colloquium will provide an opportunity for colleagues with an interest in green/environmental marketing to network and exchange ideas.  It will provide an opportunity for us to discuss our recent work, share our ideas, and receive feedback.  The colloquium will provide those in the earliest stages of research to get reactions and feedback from colleagues in The Ideas Factory part of the colloquium.

Presenters will have an opportunity to use feedback from the colloquium to fully develop an article for subsequent submission to a special issue of the Journal of Nonprofit & Public Sector Marketing. 

We hope you are interested in attending and participating in this colloquium.  Please RSVP (Michael.polonsky@deakin.edu.au) so that we can plan catering appropriately.

Also, please forward this message to colleagues and graduate students with an interest in green marketing.

Please contact us with any questions you may have.

Best wishes,

Michael Jay Polonsky Alfred Deakin Professor and Chair in Marketing Email: Michael.Polonsky@Deakin.edu.au

Walter Wymer, University of Lethbridge Visiting Professor, Deakin University Email: walter.wymer@deakin.edu.au

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A Colloquium on Green Marketing:

Green Marketing’s Potential & Limitations

 

Date:               Wednesday, April 23, 2004

Time:              9am to 5pm

Location:        Deakin University, Burwood Campus Melbourne

 

Special Issue Opportunity:  Presenters will have the opportunity of being considered in a special issue of the Journal of Nonprofit and Public Sector Marketing

Colloquium chairs: Professor Michael Polonsky[1] & Professor Walter Wymer[2]

Description:  The Colloquium is designed to draw together scholars and research students interested in green and sustainability issues in marketing. The theme for this event is Green Marketing’s Potential and Limitations.  The emphasis will be on examining how sustainable and green marketing can serve both business interests and societal interests, integrating alternative stakeholders within delivery of value.  Papers may discuss such issues related to the benefits or challenges faced in dealing with environmental issues in the creation of value through exchange by considering how:

·         Business can improve environmental performance; reduce costs, and positioning/marketing activities, creating sustainable completive advantage using green marketing.

·         Green marketing can persuade consumers to become more responsible in their purchase, consumption, and disposal behaviors in order to reduce their environmental impact.

·         Policy makers can facilitate green markets as well as reduce the negative impacts of consumer or business practices.

Participation pathways:

·         Delivering traditional conference paper presentations (i.e., 20 minute presentations with 10 minutes for questions). Where conceptual, empirical, qualitative or case based papers will be considered. 

·         The Ideas Factory, in which participants will have five minutes to present their ideas for work to be undertaken with the opportunity to have 10 minutes of discussion on the various topics.

·         As an engaged audience in which audience members acquire insights and provide important feedback to presenters.

 

Important Dates:

March 3	1 page (single spaced, 12 point font) proposals are submitted to michael.polonsky@deakin.edu.au
March 11	Feedback and acceptances finalized
April 10	Registration of speakers and audience finalized (there is no charge but we will need registration to confirm catering)
April 23	Symposium
May 30	Deadline for submission to special issue of the Journal of Nonprofit and Public Sector Marketing.

 

 

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