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We are soliciting contributions for "Design & Design Thinking: Essentials in the PDMA’s New Product Development Series” from the PDMA’s New Product Development Series. This book, sponsored by the Product Development & Management Association (www.pdma.org), will bring together up to 20 chapter contributions from thought leaders on both holistic perspectives and in-depth, how-to knowledge on specific tools and methods in the area of “Design & Design Thinking” as applied to new products and new services as well as the development of new business models. Please see the following link for more details:

– note the proposal deadline of March 15th. We hope to hear from you.