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TOC: Service Bus

Introduction

Service Business, 8(1)

Mobile application service networks: Apple’s App Store
Jieun Kim, Yongtae Park, Chulhyun Kim & Hakyeon Lee [] []

The product development process of an enterprise from an SSME perspective
Liang-Chuan Wu & Ivan Shih [] []

The level of innovation among young innovative companies: the impacts of knowledge-intensive services use, firm characteristics and the entrepreneur attributes
Alicia Mas-Tur & Domingo Ribeiro Soriano [] []

Strategies for ICT product diffusion: the case of the Korean mobile communications market
Sang-Gun Lee, Eui-bang Lee & Chang-Gyu Yang [] []

Managing internal stakeholders’ views of corporate reputation
Isabel Olmedo-Cifuentes, Inocencia María Martínez-León & Gary Davies [] []

Brand competency as a market segmentation method for brand R&D in the Asian luxury market
Inwon Kang, Jiwon Lee, Matthew M. Shin & Geon-Cheol Shin [] []

Impact of national culture on the quality of information delivery in services
Adelina Gnanlet & H. Muge Yayla-Kullu [] []


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