TOC: Mar Sci
Introduction
Marketing Science, 33(1)
Editorial—Theory and Practice in Marketing Conference Special Section
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science
–Sunil Gupta, Dominique Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt [] []
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning
–Jan-Benedict E. M. Steenkamp, Inge Geyskens [] []
Morphing Banner Advertising
–Glen L. Urban, Guilherme (Gui) Liberali, Erin MacDonald, Robert Bordley, John R. Hauser [] []
A Theory for Market Growth or Decline
–Steven M. Shugan, Debanjan Mitra [] []
Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls
–Vincent R. Nijs, Kanishka Misra, Karsten Hansen [] []
Predicting Individual Behavior with Social Networks
–Sharad Goel, Daniel G. Goldstein [] []
Consumer Stockpiling and Competitive Promotional Strategies
–Manish Gangwar, Nanda Kumar, Ram C. Rao [] []
Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations
–Abhishek Borah, Gerard J. Tellis [] []
Modeling Competition and Its Impact on Paid-Search Advertising
–Sha Yang, Shijie Lu, Xianghua Lu [] []
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