TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 23(1)
Editorial Special Issue JPBM 23.1
–Richard C Leventhal []
Brand Tribalism: An Anthropological Perspective
–Harry A. Taute, Jeremy Sierra [] []
Design Benefits, Emotional Responses, and Brand Engagement
–Frank Franzak, Suzanne Makarem, Haeran Jae [] []
Examination of the Roles played by Brand love and Jealousy in Shaping Customer Engagement
–Abhigyan Sarkar, Sreejesh S [] []
Consumer Engagement with Self-expressive Brands: Brand Love and WOM Outcomes
–Elaine Wallace, Isabel Buil, Leslie de Chernatony [] []
Empirical test of a new product evolutionary cycle
–Eddy W.T. Lau [] []
Customers’ relational models as determinants of customer engagement value
–Velitchka D. Kaltcheva, Anthony Patino, Michael V Laric, Dennis A Pitta, Nicholas Imparato [] [Google Scholar]
Exploring Positively- vs. Negatively-Valenced Brand Engagement: A Conceptual Model
–Linda D Hollebeek, Tom Chen [] []
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