TOC: J Mar Channels
Introduction
Journal of Marketing Channels, 21(1)
Fresh and Original: Submit Unpublished Marketing Channels Papers Only, Please!
–Neil C. Herndon Editor []
Selling Versus Leasing of Durable Goods: The Impact on Marketing Channels
–Ngan N. Chau & Steven A. Schulz [] []
“I Love the Value From Shopping at Mass Merchants!” Consequences of Multichannel Shopping Value
–Jihyun Kim Associate Professor PhD & Hyun-Hwa Lee [] []
The Role of Ownership in Managing Interfirm Opportunism: A Dyadic Study
–James R. Brown, Anjala S. Krishen & Chekitan S. Dev [] []
Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services
–Stephen W. Wang, Maxwell K. Hsu, Lou E. Pelton & Danqing Xi [] []
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