TOC: Intl Mar Rev
Introduction
International Marketing Review, 31(1)
How global brands create firm value: the 4V model
–Jan-Benedict Steenkamp [] []
The influence of national cultural values on the use of rewards alignment to improve sales collaboration
–Peter Magnusson, Robert Peterson, Stanford A. Westjohn [] []
Uncovering the influence of the international marketing function in international firms
–Itzhak Gnizy, Aviv Shoham [] []
Use, abuse or contribute!: A framework for classifying how companies engage with country image
–Niki Hynes, Barbara Caemmerer, Emeline Martin, Eliot Masters [] []
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