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Call For Papers – 2014 Annual Meeting of the Decision Sciences Institute

Track Name: Consumer Behavior

Description:

Over the last decade, there has been an explosion of technology-based tools aimed at assisting consumers through the purchase process. Despite the array of websites, apps, in-store kiosks, etc. it is not clear if or how these tools have improved the buying experience or post-purchase satisfaction. Basic questions remain about when, where, how and why consumers use technology to make a purchase decision?

Possible topics on which papers can be submitted include but are not limited to:

• How does user-generated content (online reviews, videos, blogs, etc.) influence decision making?
• Showrooming: What impact does it really have on purchase price?
• How can brands leverage technology?
• What are the ethical issues related to consumer’s use of mobile apps.
• What is the next big innovation in consumer decision making technology?

Possible panel proposal: Consumer-Brand Relationships 2.0

This panel would revisit the concept of brand-consumer relationships through the lens of technology. The goal: create a research agenda for understanding the role technology can and should play in building and maintaining these important marketplace relationships. Email the Track Chair if you are interested in participating.

Please see

for instructions for submission.

Important Dates:

Conference Management System is now accepting submissions

05/01/2014 Full Paper Submissions Deadline
05/15/2014 Papers Abstracts Submission Deadline
05/15/2014 Panels Proposals Deadline
07/01/2014 Authors Notified of Paper Acceptance Decision
07/15/2014 Full Paper Revisions Resubmission

Felicia M. Miller, Track Chair
Marquette University
felicia.miller@marquette.edu

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