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The Institute of Food Products Marketing is pleased to announce a partnership for a special issue the Journal of International Consumer Marketing and 2014 International Food Marketing Research Symposium in Aarhus, Denmark. Articles for the Journal of International Consumer Marketing special issue will be selected from papers presented at 2014 International Food Marketing Research Symposium.

The special issue will consider a variety of international consumer behavior topics comparing multicultural/national perspectives in a food marketing context. Food manufacturing, distribution, retailing, hospitality, and promotion have truly become a global enterprise: food companies manage global brands and multinational operations, consumer markets are increasingly interrelated, and supply systems are integrating. An understanding of the differences and similarities regarding consumer behavior across regions of the world is valuable for food companies, consumer and trade organizations, agencies, governments, and academics.

Several articles will be selected from full papers presented in person at the 2014 research symposium. A variety of methodologies and approaches are welcome. Articles with a multinational, broader category perspective will be prioritized over those with a single country, single product scope.

Articles selected for presentation at the conference and publication in the Journal of International Consumer Marketing will undergo initial editor screening and peer review.

The submission deadline for the conference is April 1st, 2014.

Submissions can be made to the Institute of Food Products Marketing website:

The editor of the special issue will be Mark Lang,

Director of the Institute of Food Products Marketing ()
Assistant Professor of Food Marketing, Saint Joseph’s University, Philadelphia, PA
Correspondence: mlang@institutefpm.com, mlang@sju.edu, 610-660-3431.

Articles presented at the research symposium and seeking inclusion in special issue or the Journal of Food Products Marketing and International Journal of Food and Agribusiness Marketing, should follow formatting and style guidelines for The Journal of International Consumer Marketing

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Background:

The International Food Marketing Research Symposium is hosted by the Institute of Food Products Marketing in various locations around the world to provide a dedicated, regular forum where academic food marketers can meet to present their research in various stages of development to advance the discipline of academic food marketing.

The research symposium welcomes multidisciplinary research from quantitative and qualitative methodologies, consumer behavior and management perspectives, and the study of the entire food marketing process. ()

The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to support marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.

Contributors provide fresh ideas and innovative concepts for addressing the cross-cultural/national and comparative consumer behavior issues and concerns. This unique journal analyzes a wide range of topics, including travel and tourist behavior, consumer behavior toward service institutions, advertising agency-client relationships, organizational, industrial, and intermediate buyer behavior, and market segmentation.

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