TOC: Psych Mar
Introduction
Psychology & Marketing, 31(3)
The Effect of Requests for Positive Evaluations on Customer Satisfaction Ratings
–Michael A. Jones, Valerie A. Taylor and Kristy E. Reynolds [] []
Exploring the Role of Productivity Propensity in Frontline Employee Performance: Its Relationship with Customer Orientation and Important Outcomes
–Eric G. Harris, Tom J. Brown, John C. Mowen and Andrew Artis [] []
Using Polynomial Regression Analysis and Response Surface Methodology to Make a Stronger Case for Value Congruence in Place Marketing
–Sebastian Zenker, Tobias Gollan and Niels Van Quaquebeke [] []
Exploring Attitudes and Affiliation Intentions toward Consumers Who Engage in Socially Shared Superstitious Behaviors: A Study of Students in the East and the West
–Di Wang, Harmen Oppewal and Dominic Thomas [] []
Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations
–Sophie C. Boerman, Eva A. van Reijmersdal and Peter C. Neijens [] []
How Visual Brand Identity Shapes Consumer Response
–Barbara J. Phillips, Edward F. McQuarrie and W. Glenn Griffin [] []
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