TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 24(1)
Effects of co-branding on consumers’ purchase intention and evaluation of apparel attributes
–D. Gloria Wu & Laurence Chalip [] [Google Scholar]
Work engagement as a reaction to work environment and customer outcome: a service marketing perspective
–Mushtaq A. Siddiqi [] []
A study on knowledge structure and cognitive mapping of marketing using social network analysis
–Hyunjoung Lee [] []
The influence of a leader’s servant leadership on employees’ perception of customers’ satisfaction with the service and employees’ perception of customers’ trust in the service firm: the moderating role of employees’ trust in the leader
–Hee-Joong Hwang, Minjeong Kang & Myoung-Kil Youn [] [Google Scholar]
Images of agri-tourism: evidence from Germany
–Katia Laura Sidali [] []
Social networking atmosphere and online retailing
–Min-Sook Park, Jong-Kuk Shin & Yong Ju [] []
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