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TOC: J Global Fash Mar

Introduction

Journal of Global Fashion Marketing, 15(1)

Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments
Monika C. Schuhmacher, Sergej von Janda & Arch Woodside [] []

Open innovation and the value of crowds: implications for the fashion industry
C. Anthony Di Benedetto [] []

Antecedents to fashion clothing involvement: role of global self-identity, cosmopolitanism, and normative influence
Arpita Khare [] []

Young consumers and retail borrowing: application of the theory of planned behavior
Jung Mee Mun, Hae Won Ju & Kim K.P. Johnson [] []

Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry
Yang Sun, Kyung Hoon Kim & Juran Kim [] []

Case

Time in business-to-business interactions. A case analysis in textile and clothing
Simone Guercini, Silvia Ranfagni & Andrea Runfola [] []


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