TOC: J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 15(1)
Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments
–Monika C. Schuhmacher, Sergej von Janda & Arch Woodside [] []
Open innovation and the value of crowds: implications for the fashion industry
–C. Anthony Di Benedetto [] []
Antecedents to fashion clothing involvement: role of global self-identity, cosmopolitanism, and normative influence
–Arpita Khare [] []
Young consumers and retail borrowing: application of the theory of planned behavior
–Jung Mee Mun, Hae Won Ju & Kim K.P. Johnson [] []
Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry
–Yang Sun, Kyung Hoon Kim & Juran Kim [] []
Case
Time in business-to-business interactions. A case analysis in textile and clothing
–Simone Guercini, Silvia Ranfagni & Andrea Runfola [] []
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