TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 13(1)
Brand preference affects the threshold for perceptual awareness
–Thomas Zoëga Ramsøy and Martin Skov [] []
Social normalisation: Using marketing to make green normal
–Ruth Rettie, Kevin Burchell and Chris Barnham [] []
How gender affects the relationship between hedonic shopping motivation and purchase intentions?
–Robert Davis, Bodo Lang and Josefino San Diego [] []
The culture of gift giving: What do consumers expect from commercial and personal contexts?
–Carmen Antón, Carmen Camarero and Fernando Gil [] []
Utility blindness: Why do we fall for deals?
–Maggie Wenjing Liu [] []
What are you dieting for? The role of lay theories in dieters’ goal setting
–Mariam Beruchashvili, Risto Moisio and Deborah D. Heisley [] [Google Scholar]
Consumer response to interruption features and need for cognitive closure
–Mihai Niculescu, Collin R. Payne and Cuauhtémoc Luna-Nevarez [] []
Understanding the effects of adolescent girls’ social positions within peer groups on exchange practices
–Elodie Gentina [] [Google Scholar]
Celtic marketing: Assessing the authenticity of a never ending story
–Andrew McAuley and Simon Pervan [] []
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