TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 21(1)
The Impact of Guanxi on Ethical Perceptions: The Case of Taiwanese Salespeople
–Wen-yeh (Rene) Huang, Ching-Yun Huang & Alan J. Dubinsky [] []
A Reconceptualization of Manufacturers’ Service Strategies
–Chris Raddats & Christian Kowalkowski [] [Google Scholar]
Aligning Company and Dealer Perspectives in Corporate Branding: Implications for Dealer Satisfaction and Commitment
–Tatiana Anisimova & Felix Mavondo [] []
Book Review
Perspectives on Supplier Innovation: Theories, Concepts and Empirical Insights on Open Innovation and the Integration of Suppliers, Series on Technology Management (
–Gregory J. Brush []
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