TOC: Psych Mar
Introduction
Psychology & Marketing, 31(2)
Context Effects on Older Consumers’ Cognitive Age: The Role of Hedonic versus Utilitarian Goals
–Gianluigi Guido, Cesare Amatulli and Alessandro M. Peluso [] []
Retailers’ Price Positioning and the Motivational Profiling of Store-Brand Shoppers: The Case of Spain
–Óscar González-Benito, Mercedes Martos-Partal and Mariana Fustinoni-Venturini [] []
Sequential Betting Behavior: A Test of Asymmetric Inconsistencies in Group Decision Making
–Gazi Islam, Danny P. Claro and Eduardo B. Andrade [] []
Effects of Mood and Elaboration on Processing and Evaluation of Goal-Framed Appeals
–Sanjay Putrevu [] []
Contingent Self-Esteem, Self-Presentational Concerns, and Compulsive Buying
–James A. Roberts, Chris Manolis and Chris Pullig [] []
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