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TOC: J Con Res

Introduction

Journal of Consumer Research, 40(5)

The Politics of Consumer Identity Work
Craig J. Thompson [] []

Emotions and Consumer Behavior
Patti Williams [] []

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation
Tom van Laer, Ko de Ruyter, Luca M. Visconti, and Martin Wetzels [] []

How Power States Influence Consumers’ Perceptions of Price Unfairness
Liyin Jin, Yanqun He, and Ying Zhang [] []

Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women
Yajin Wang and Vladas Griskevicius [] []

Consumption-Driven Market Emergence
Diane M. Martin and John W. Schouten [] []

The Entourage Effect
Brent McFerran and Jennifer J. Argo [] []

The Crossmodal Effect of Attention on Preferences: Facilitation versus Impairment
Hao Shen and Jaideep Sengupta [] []

Place Attachment in Commercial Settings: A Gift Economy Perspective
Alain Debenedetti, Harmen Oppewal, and Zeynep Arsel [] []

When Time Has a Will of Its Own, the Powerless Don’t Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience
Frank May and Ashwani Monga [] []

How Price Promotions Influence Postpurchase Consumption Experience over Time
Leonard Lee and Claire I. Tsai [] []

A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort
Eva C. Buechel and Chris Janiszewski [] []

Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings
Linyun W. Yang, Keisha M. Cutright, Tanya L. Chartrand, and Gavan J. Fitzsimons [] []

The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
Claudia Townsend and Barbara E. Kahn [] []


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