MSI Clayton Winners 2013
Introduction
Jonathan Berman, Clarence Lee, Hongshuang (Alice) Li and Adithya Pattabhiramaiah have won MSI's 2013 Clayton Dissertation Proposal Competition
Marketing Science Institute – 1000 Massachusetts Avenue – Cambridge, MA 02138 USA
MSI Announces Results of the 2013 Clayton
Dissertation Proposal Competition
The Marketing Science Institute (MSI) is pleased to announce the results of the 2013 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community. Students submitted their dissertation proposals from August 2012 through July 2013, at a point when their dissertation work was no more than 50% completed.
The finalists were selected from a record-high 97 submissions. Three blind evaluations of each submission were solicited from outside academic experts. We are grateful to the 92 marketing scholars who generously contributed their time to serve as reviewers.
WINNERS
Jonathan Berman, University of Pennsylvania, Advisor: Deborah Small
Moralized Consumer Choice
Clarence Lee, Harvard Business School, Co-Advisers: Sunil Gupta and Vineet Kumar
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
Hongshuang (Alice) Li, University of Maryland, Advisor: P.K. Kannan
Attribution Modeling and Optimal Resource Allocation in Online Environments
Adithya Pattabhiramaiah, University of Michigan, Advisor: S Sriram
Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry
HONORABLE MENTIONS
Yufeng Huang, Tilburg University, Advisors: Bart Bronnenberg and Tobias Klein
Evolution of Consumer Expertise and the Demand for Advanced Products
Niket Jindal, University of Texas at Austin, Advisor: Leigh McAlister
Three Essays on the Shareholder Value of Marketing Decisions
Dan Nguyen, University of Chicago, Advisor: Jean Pierre Dubé
Leaving Holes in the Net: Variety Seeking Consumers Effect on Product Lines
The competition winners receive $5,000, and each honorable mention receives $3,000. All are invited to attend MSI’s spring 2014 Trustees Meeting, where their work will be acknowledged.
We congratulate the finalists as well as the authors and thesis chairs/advisors of the many other fine submissions received.
Kevin Lane Keller and Ross Rizley
Marketing Science Institute
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