TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 1(4)
Perspectives on Big Data
–Bruce D Weinberg, Lenita Davis and Paul D Berger [] []
A neuro-fuzzy two-stage clustering approach to customer segmentation
–Abdulkadir Hiziroglu [] []
Influence of corporate social responsibility on consumers, shopping behavior and determining competitive posture of the firm
–Andree Marie Lopez Fernandez and Rajagopal [] []
Book Review
Loyalty 3.0: How big data and gamification are revolutionizing customer and employee engagement
–Yana Andonova []
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