TOC: J Mar
Introduction
Journal of Marketing, 78(1)
Not All Fun and Games: Viral Marketing for Utilitarian Products
–Christian Schulze, Lisa Schöler, and Bernd Skiera [] []
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
–Manjit S. Yadav and Paul A. Pavlou [] []
Service Quality: The Impact of Frequency, Timing, Proximity, and Sequence of Failures and Delights
–K. Sivakumar, Mei Li, and Beibei Dong [] []
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services
–Jan H. Schumann, Florian von Wangenheim, and Nicole Groene [] []
Synergistic Effects of Relationship Managers’ Social Networks on Sales Performance
–Gabriel R. Gonzalez, Danny P. Claro, and Robert W. Palmatier [] [Google Scholar]
Learned Helplessness Among Newly Hired Salespeople and the Influence of Leadership
–Jeffrey P. Boichuk, Willy Bolander, Zachary R. Hall, Michael Ahearne, William J. Zahn, and Melissa Nieves [] []
Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products
–Dipayan Biswas, Lauren I. Labrecque, Donald R. Lehmann, and Ereni Markos [] []
When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings
–Suzanne B. Shu and Kurt A. Carlson [] []
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