TOC: J Macromarketing
Introduction
Journal of Macromarketing, 33(4)
In this Issue
–Terrence H. Witkowski []
Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory
–Marius C. Claudy, Mark Peterson, and Aidan O’Driscoll [] []
Revisiting the Golden Arches in China: The Chinese Discourse on McDonald’s between 1978 and 2012
–Zhihong Gao [] [Google Scholar]
Reconceptualizing Resources: A Critique of Service-Dominant Logic
–Norah Campbell, Aidan O’Driscoll, and Michael Saren [] []
Equity and Ethical Environmental Influences on Regulated Business-to-Consumer Exchange
–Brent L. Baker and William C. Lesch [] []
Exploring Export Promotion Policy from a Justice Perspective: A Case Study
–Dario Miocevic [] []
Commentaries
Marketing in the Flourishing Society Megatrend
–Richard J. Varey []
The Greedy Bastard’s Guide to Business
–Morris B. Holbrook []
Book and Media Reviews
The Sounds of Capitalism: Advertising, Music and the Conquest of Culture
–Alan Bradshaw []
The Fish That Ate the Whale: The Life and Times of America’s Banana King
–Mark Peterson []
Marketing without Advertising: Brand Preference and Consumer Choice in Cuba
–Aliakbar Jafari []
Book Review: The Haves and the Have Nots: A Brief and Idiosyncratic History of Global Inequality
–Abhijit Roy []
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