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TOC: J Intl Con Mar

Introduction

Journal of International Consumer Marketing, 25(5)

Editorial
C. Anthony Di Benedetto []

Young Chinese Consumers’ Snob and Bandwagon Luxury Consumption Preferences
Wanhsiu Sunny Tsai, Qinghua Yang & Yu Liu [] []

Do Prototypical Brands Have an Advantage Over Me-Too Brands in the Mature Marketplace?
Vanessa Quintal & Ian Phau [] []

Shopping Orientations of Young South Korean and U.S. Consumers
Siwon Cho & Jane E. Workman [] []

Customer Retention Through Prioritization: Integrating Time-Dependent Context of Relationship Dynamics
Manisha Mathur & S. Kumar [] []

The Double-Edged Sword of Anticipated Regret: Comparative Study in Iran and Germany
Atieh Bathaee [] []


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