TOC: J Brand Man
Introduction
Journal of Brand Management, 21(1)
Is luxury compatible with sustainability? Luxury consumers’ viewpoint
–Jean-Noel Kapferer and Anne Michaut-Denizeau [] [Google Scholar]
Perceived needs and emotional responses to brands: A dual-process view
–Harry A Taute, Jeff Peterson and Jeremy J Sierra [] []
Scale development and validation for measuring corporate brand associations
–Bikram Jit Singh Mann and Mandeep Kaur Ghuman [] []
The brand leadership: Scale development and validation
–Yonghwan Chang and Yong Jae Ko [] []
Country-of-origin marketing: A list of typical strategies with examples
–Thomas Aichner [] []
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