TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 8(2)
Title: Transitions in marketing communications from traditional architectures to social network patterns
–Kumarashvari Subramaniam; T.R. Gopalakrishnan Nair [] []
Title: Just small talk? The impact of interpersonal interaction in virtual web communities on new-product adoption
–Achim Botzenhardt; Daniel Heinrich; Colin Campbell [] []
Title: Are cartoon ads effective for adult consumers?
–Pakakorn Rakrachakarn; George P. Moschis [] []
Title: A cross-cultural study of market mavenism in social media: exploring young American and Chinese consumers’ viral marketing attitudes, eWOM motives and behaviour
–Hongwei Yang [] [Google Scholar]
Title: Trust and the online conversation: the case of online reviews
–W. Glynn Mangold; Emin Babakus; Katherine Taken Smith [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |