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Announcing the 2014 Global Research Symposium on Marketing and Entrepreneurship, Santa Cruz (CA), July 29-31

Themed "Wouldn’t it be nice … To Find Innovativeness in Entrepreneurial Marketing?"

Location: Dream Inn, Santa Cruz (CA)

Sponsored by the Entrepreneurial Marketing SIG of the ÂÜÀòÉç¹ÙÍø and Kauffman Foundation

Two page abstract submissions are due on March 1. Authors will be notified around April 1st.

Please send to fabian.eggers@menlo.edu.

All the usual topics are welcomed, but here are a few more we would like you to consider:

• New product introductions by entrepreneurial start-ups
• Innovative new business models by entrepreneurial start-ups
• Innovative models of social entrepreneurship
• Innovative teaching approaches for entrepreneurial marketing
• Construct and instrument validation for entrepreneurial marketing research
• Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
• Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
• Case and small sample studies in entrepreneurial marketing research
• Grounded theory-based entrepreneurial marketing research
• Competitive responses to entrepreneurial efforts
• Entrepreneurial marketing activities in turbulent environments
• Individual decision making in entrepreneurial marketing

Papers on emerging topics that relate to marketing and entrepreneurship are very much encouraged.

Please also consider a new track that we would like to add to the symposium: "Next Level Incubator for Entrepreneurial Marketing".

This Call for Papers and additional info can be found on our symposium website:

The symposium co-chairs,

Glenn Omura, Michigan State University
Fabian Eggers, Menlo College
Gerald E. Hills, Bradley University

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