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The ‘Success Machine’: How Universal Structure Modeling Helps You Uncover Hidden Business Opportunities

 

Speakers: Frank Buckler (Neusrel Causal Analytics) and Rene Weber (University of California Santa Barbara)

We make daily decisions that are fundamental to our business success. At times, we decide on the best strategies for increasing customer satisfaction. Other times, we allocate limited advertising dollars across media outlets in an effort to achieve the most effective media buy. For each decision, we must figure out what factors are central to our success. At times, the path seems clear. Too often this is an illusion.

For instance, lottery player age is not evenly distributed. Given that older people are more likely to be lottery players, we might expect that this demographic is more receptive to lottery products, right? Wrong. A closer look tells us that habitualization and ritualization are key sales drivers among older players. In fact, under otherwise equal conditions, young customers are more receptive to lottery products and represent a large market opportunity. When many factors drive success, common sense is usually a bad consultant. Using real-world examples like this, Dr. Buckler will demonstrate just how common these misguided conclusions are.

Surely statistical modeling can help. Then again, many modeling techniques mandate assumptions that are difficult to justify in the real world. Do you really know the type of relationship between predictors and outcomes of success as is required by most statistical models? Are you ready to assume that each factor central to your success has a unique contribution independent of all other factors?

What we need are methods that do not require assumptions that are difficult to justify in the real world. Moreover, businesses need to learn about the causes of business success. What many analysts often forget is that the standard statistical models they apply only uncover direct relationships but neglect the huge impact of indirect causes for success.

Sound too good to be true? Universal Structure Modeling is an advanced methodology that overcomes the limitations common to conventional business analysis techniques. Dr. Buckler will guide you through this methodological approach with simple, real-world examples. Most importantly he will demonstrate how this approach translates into rising business success in real-world business applications.

The speakers:

• Dr. Frank Buckler is the inventor of the Universal Structure Modeling methodology and the founder of NEUSREL. His North America and Europe clients include AUDI, Deutsche Bank, and T-Mobile.
• Dr. Rene Weber is a leading specialist in communication research and teaches at the University of California Santa Barbara (UCSB). He is NEUSREL’s scientific collaborator and highly reputable statistics and data-mining consultant with over 15 years of experience.

Learn more:

• An overview of NEUSREL:
• Marketing Mix Modeling:
• Marketing Research Magazine:

Time and Place:

• Jan 31, 2014
• Seminar 10:00 am to 12:00 pm
• Lunch break: 12:00 – 12:30 Drinks and a light lunch will be provided
• Optional free advanced workshop 12:30 pm to 2:30 pm
• Location: Marina Del Rey Hotel, Santa Monica

Reservations:

We hope that you will join us for this free event. If you are interested, please RSVP no later than Jan 16 by emailing reservations@neusrel.com

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