TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 22(1)
Investments in Exploitation and Exploration Capabilities: Balance Versus Focus
–Matthew Sarkees, John Hulland, Rabikar Chatterjee [] []
Does Repeated AD Exposure Impair or Facilitate Recall of ADS with Similar Affective Valence? An Exploratory Study
–Hieu P. Nguyen, James M. Munch, Meryl P. Gardner [] []
Buying Centers and the Role of Supply Chain Orientation on New Information Technology Satisfaction in the Automotive Industry
–Howard Forman [] []
Aligning Supply Chain Relational Strategy with the Market Environment: Implications for Operational Performance
–Karthik N. S. Iyer, Prashant Srivastava, Mohammed Y. A. Rawwas [] []
The Meaning of Shopping Experiences Augmented By Mobile Internet Devices
–Brian I. Spaid, Daniel J. Flint [] []
Topic Sensitivity and Internet Survey Design: A Cross-Cultural/National Study
–Catherine A. Roster, Gerald Albaum, Scott M. Smith [] []
The Influence of Mortality Focus on Guilt Advertising Effectiveness
–Sooyeon Nikki Lee-Wingate, Jae Yun Moon, Mousumi Bose [] []
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