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2014 Global Marketing Conference at Singapore

Venue

Theme

Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice

Dates

– Conference Date: July 15-18, 2014

– Extended Submission Deadline: Feb. 15, 2014

Hosts

Organizer

Partners

Italian Marketing Society

Platinum Sponsor

–  (Singapore) 

Sponsors

–  

– 

– 

Organizing Committee Chair

Eunju Ko (Yonsei University)

Conference Co-Chairs

– Roland T. Rust (University of Maryland)
– Udo Wagner (University of Vienna)
– Sharyn Rundle-Thiele (Griffith University)
– Takaho Ueda (Gakushuin University)
– Seong-Yeon Park (Ewha Womans University)

– Leslie Davis Burns (Oregon State University)

Academic Excellence

Committee Chair

Charles R. Taylor (Villanova University), Editor of International Journal of Advertising

Joint Symposiums

– 2014 EMAC-GAMMA Joint Symposium:
    Marketing in Europe and Asia
– 2014 ANZMAC-GAMMA Joint Symposium:
    Transnational Consumer Purchasing and Consumption
– 2014 JSMD-GAMMA Joint Symposium:
    Marketing and Distribution in Asia
– 2014 ITAA-GAMMA Joint Symposium:
    Theory and Practice of Global Fashion Marketing
– 2014 IMM-GAMMA Joint Symposium:
    Understanding Strategic Marketing – Market Orientation, Strategy and Firm Performance
– 2014 Aalto University-GAMMA Joint Symposium:
    Radical Insights into Design and Luxury Marketing
– 2014 EAA-GAMMA Joint Symposium
– 2014 ESCP-GAMMA Joint Symposium:
    The Self in Consumer/Psychological Research – Current Perspectives and Future Directions
– 2014 ESCP Research Centre for Energy Marketing-GAMMA Joint Symposium:
    Energy Marketing in the 21st Century: Opportunities and Challenges
– 2014 IMTC-SIMktg-GAMMA Joint Symposium:
    Growth through Innovation in International Marketing – New Business Models and New Market Approaches
– 2014 HIT-GAMMA Joint Symposium: Marketing Innovation in New Media Era
– 2014 CMPPR-CS2 Joint Symposium: Marketing and Public Policy in Global Service and Culture
– 2014 NMSBA-GAMMA Joint Symposium: Bridging Neuromarketing and Sustainable Competitive Advantage

Sponsoring Journals (Special Issues, Special Sections or Special Series)

– Journal of Business Research (SSCI)

– International Marketing Review (SSCI)
– Management Decision (SSCI)
– Industrial Marketing Management (SSCI)
– International Journal of Advertising (SSCI)
– Journal of Travel Research (SSCI)
– Journal of Global Scholars of Marketing Science (ABDC)
– Journal of Global Fashion Marketing (ABDC)

– Australasian Marketing Journal (SCOPUS)

– Markets and Competitiveness (Mercati E Competitivita)

Program Tracks

44 Tracks

For More Information

– General Secretary: Kyung Hoon Kim (Chanwon National University), stride@changwon.ac.kr
– Editor of Proceedings: Juran Kim (Jeonju University), jrkim@jj.ac.kr

– Conference Homepage: