TOC: Psych Mar
Introduction
Psychology & Marketing, 31(1)
Brand Personification: Introduction and Overview
–Ronald Jay Cohen [] []
“I’m a Mac” versus “I’m a PC”: Personality Differences between Mac and PC Users in a College Sample
–Jeffrey S. Nevid and Amy Pastva [] [Google Scholar]
The Role of Imagination and Brand Personification in Brand Relationships
–Hazel H. Huang and Vincent-Wayne Mitchell [] []
A Name You Can Trust? Personification Effects Are Influenced by Beliefs ÂÜÀòÉç¹ÙÍøt Company Values
–Kendall J. Eskine and William H. Locander [] []
Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships
–Jhih-Syuan Lin and Yongjun Sung [] []
Cultural Factors That Impact Brand Personification Strategy Effectiveness
–Alexandra Aguirre-Rodriguez [] []
Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising
–Nathalie Fleck, Géraldine Michel and Valérie Zeitoun [] []
She Was Fine When She Left Here: Polysemy, Patriarchy, and Personification in Brand Titanic’s Birthplace
–Stephen Brown [] [Google Scholar]
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