TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 20(1/2)
Special Issue: Special Issue: Word of Mouth and Social Media
Word of mouth and social media
–Allan J. Kimmel & Philip J. Kitchen [] []
In Memoriam
–Gayle Kerr [] []
WOM and social media: Presaging future directions for research and practice
–Allan J. Kimmel & Philip J. Kitchen [] []
Word-of-mouth marketing influence on offline and online communications: Evidence from case study research
–Lars Groeger & Francis Buttle [] []
Word-of-mouth rhetorics in social media talk
–Anat Toder-Alon, Frédéric F. Brunel & Susan Fournier [] []
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions
–Jonas Reichelt, Jens Sievert & Frank Jacob [] []
eWOM and the importance of capturing consumer attention within social media
–Terry Daugherty & Ernest Hoffman [] []
How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences
–Kendall Goodrich & Marieke de Mooij [] []
Understanding online firestorms: Negative word-of-mouth dynamics in social media networks
–J. Pfeffer, T. Zorbach & K. M. Carley [] []
Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
–Natalie T. Wood & Janée N. Burkhalter [] []
Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior
–Nora Ganim Barnes & Stephanie L. Jacobsen [] []
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