TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 26(1)
Editorial
–C. Anthony Di Benedetto []
Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products
–Jong Woo Jun, Chang-Dae Ham & Jae Hee Park [] []
The Effect of the Sense of Power on Chinese Consumers’ Uniqueness-Seeking Behavior
–Deqiang Zou, Liyin Jin, Yanqun He & Qian Xu [] []
Consumers’ Cross-Format Shopping Behavior in an Emerging Retail Market: Multiple Discriminant Analysis
–Cherukuri Jayasankaraprasad [] []
Consumer Evaluation of Target Marketing to the Bottom of the Pyramid
–Shruti Gupta & Julie Pirsch [] []
It Looks Green: Effects of Green Visuals in Advertising on Chinese Consumers’ Brand Perception
–Fei Xue [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |