TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 6(1)
Special issue: Marketing and Consumption History in Ireland
Editorial – Introduction to Irish Marketing History
–Bernadette Whelan [] []
Gendering the Victorian Irish child reader as buyer
–Lauren Clark [] []
‘For a colleen’s complexion’: soap and the politicization of a brand personality, 1888-1916
–John Philip O’Connor [] [Google Scholar]
Outward Facing: W&R Jacob & Co biscuit labels, 1900–1939
–Wendy Williams [] []
Chain Store Retailing in Ireland: A Case Study of F. W. Woolworth & Co. Ltd, 1914 – 2008
–Barbara Walsh [] []
‘The Advertising Problem’: An Irish Solution of 1910
–Colum Kenny [] []
The changing nature of advertisements in The Freeman’s Journal: a case study, 1763-1924
–Mary McCarthy [] []
American influences on Irish advertising and consumerism 1900-60: fashioning Irishwomen
–Bernadette Whelan [] []
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