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Gratitude in relationship marketing: theoretical development and directions for future research
–Randle D. Raggio, Anna M. Walz, Mousumi Bose Godbole, Judith Anne Garretson Folse [] []

Re-conceptualising call-centres as sites of control: the insider perspective
–Edward Kasabov, Anna Carolina Cavalcanti Carneiro da Cunha [] []

Eye for an eye: examining retaliation in business-to-business relationships
–David Vidal [] []

Marketing artistic careers: Pablo Picasso as brand manager
–Albert Muniz, Toby Norris, Gary Alan Fine [] []

Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context
–Udo Gottlieb, Mark Brown, Liz Ferrier [] []

The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth
–Beomjoon Choi, Beom-Jin Choi [] []

Predicting handbill avoidance in Hong Kong and the UK
–Gerard P. Prendergast, Alex S.L. Tsang, Ranis Cheng [] []

Exploring consumers’ motivations to engage in innovation through co-creation activities
–Deborah Roberts, Mathew Hughes, Kia Kertbo [] [Google Scholar]

Internal market orientation, market capabilities and learning orientation
–Shyh-Rong Fang, Enchi Chang, Chueh-Chu Ou, Chia-Hui Chou [] []

The effect of pre-entry information on relational outcomes in franchising: model conceptualisation and gender comparison
–Scott K. Weaven, Debra Grace, Lorelle Frazer, Jeffrey Giddings [] []

Employer brand trust and affect: linking brand personality to employer brand attractiveness
–Linn Viktoria Rampl, Peter Kenning [] []

Deconstructing the value proposition of an innovation exemplar
–Adrian Payne, Pennie Frow [] []

To what extent do articles published in other than "top journals" have impact on marketing?
–Kamal Haddad, Gangaram Singh, Don Sciglimpaglia, Hung Chan [] []

Homogeneity, "glocalism" or somewhere in between? A literary interpretation of identity in the era of globalisation
–Helene Cecilia de Burgh-Woodman [] []

Weapons of mass intrusion: the leveraging of ambush marketing strategies
–François Anthony Carrillat, Francois Colbert, Matthieu Feigné [] []

Factors enhancing word-of-mouth influence: positive and negative service-related messages
–Jill Sweeney, Geoff Soutar, Tim Mazzarol [] []

Price customization and within chain data do not mix!
–Rakesh Niraj, S. Siddarth [] []

Establishing the scope of marketing practice
–Sally Dibb, Cláudia Simões, Robin Wensley [] []

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