NPD in Financial Services
Introduction
New Product Development and Innovation in Financial Services, Special issue of International Journal of Bank Marketing, Edited by Mohammad G. Nejad; Deadline 1 Jun 2014
CALL FOR PAPERS:
International Journal of Bank Marketing special issue on
New Product Development and Innovation in Financial Services
(Submission Deadline: June 1, 2014)
The International Journal of Bank Marketing invites manuscripts related to New Products and Services in the financial services.
Guest Editor: Dr. Mohammad G. Nejad, Fordham University, USA
Theme
Financial institutions have introduced an unprecedented number of innovations to both consumer and business markets in the past decade. This increase is attributed to the advances in technology, deregulation, and market fragmentation. To present the state of knowledge about new products and services in the financial services, the International Journal of Bank Marketing will dedicate a special issue to the topic. We welcome research on the development and diffusion of financial innovations; the measurement of value of innovations to financial institutions (the ROI) and to customers; challenges related to financial innovations using mobile devices; leadership through innovation in financial services markets; offering financial innovations in different countries while maintaining uniform brand standards; new financial products and services that rely on supply chain innovations.
Submission Guidelines
Manuscripts will be reviewed through a double-blind review process. Submissions should be made through to the Special Issue, by June 1, 2014.
For additional information please contact Dr. Mohammad G. Nejad, (International Journal of Bank Marketing special issue guest editor) at mnejad@fordham.edu.
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