Direct/Interactive Marketing 2014
Introduction
Direct/Interactive Marketing Research Summit, San Diego, 25-26 Oct 2014, Chairs Anjala Krishen, Carol Scovotti and Fareena Sultan; Deadline 23 May
A Call for Papers has been issued for the 2014 Direct/Interactive Marketing Research Summit, to be held the weekend of October 25-26, 2014 in San Diego, CA. (Deadline for submissions: May 23, 2014) This conference, sponsored by Marketing EDGE (formerly DMEF) provides marketing educators and Ph.D. students a forum for marketing, including digital marketing, social media marketing, direct/interactive and database marketing topics.
EARLY REGISTRATION is available through March 31, 2014 at using the following discount code (case sensitive): EB2014
In addition, included in the Research Summit registration fee, full-time academics and Ph.D. students also will be provided with complimentary registration to the DMA2014 (10/26-10/29) Conference and Exhibition. This conference features hundreds of educational sessions, roundtables, forums and case studies on how to better engage customers across all channels, including social, mobile, and more. Immediately following the Research Summit, DMA2014 offers many opportunities to connect with practitioners from around the globe.
CONFERENCE AWARDS AND PUBLICATION OPPORTUNITIES:
Competitive Papers will be double-blind peer reviewed, with considerations as follows:
- The Best Pedagogical Paper will receive a $1,000 award.
- The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior will offer a publication opportunity and provide a $500 award to the best research paper that looks specifically at online satisfaction/dissatisfaction or electronic channels of online complaints or compliments.
- Visit for further journal partner and award announcements as they become available.
The Research Summit co-chairs invite faculty and Ph.D. students to submit conceptual and empirical papers, abstracts, special topic session proposals and roundtable discussion session proposals (especially for roundtables featuring scholar-practitioner dialogue). Ph.D. students are invited to submit work for concurrent sessions or for the Ph.D. Student Poster Session. Submissions should focus on business concerns or current marketing education issues. The following list is not meant to be exhaustive; topics could include:
SUGGESTED RESEARCH TOPICS
- Behavioral Advertising
- Consumer Behavior (online, offline, or both)
- Creating synergies between research and teaching
- Cross-channel/multi-channel marketing
- Cross-selling and recommendation engines
- Customer acquisition and retention
- Database marketing
- Data mining
- Developing Digital / Interactive Institutes and Centers
- Digital Marketing / Advertising
- Electronic Channels of Online Complaints or Compliments
- Electronic Word-of-Mouth (eWOM)
- Integrated Marketing Communications
- Integrating New media Topics into Existing Marketing Curricula
- Impact of New Media on B2C and B2B Marketing
- Interactive Marketing
- Lifetime Value and Customer Equity
- Marketing Analytics
- Marketing Pedagogy
- Mobile Marketing
- Online Customer Complaints / Compliments
- Online Pricing and Auctions
- Pedagogical Issues in Social and Digital Marketing
- Predictive Modeling
- Privacy, Public Policy and Legal Issues
- Search Engine Marketing and Optimization
- Social Media Channels (e.g., networking, blogging, micro-blogging, video)
- Social Media Engagement
- Social Media Listening and Intelligence
- Social Media Marketing Metrics
- Use of Current/Emerging Technology in the Classroom
IMPORTANT DATES AND DEADLINES
- All submissions must be received by May 23, 2014.
- Notification of acceptance will be made by end of July 2014.
Visit for further details on this Call for Papers. (If typing this URL into your browser, omit "www.")
Sincerely,
Jeff Nesler | Senior Program & Web Manager
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