TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 9(1)
Lead users, suppliers, and experts: the exploration and exploitation trade–off in product development
–Christos Tsinopoulos, Zu’bi M.F. Al–Zu’bi [] []
Consumer creativity and the world’s biggest brand
–Kirk Plangger, Karen Robson [] [Google Scholar]
On becoming creative consumers – user roles in living labs networks
–Seppo Leminen, Mika Westerlund, Anna–Greta Nyström [] []
Advice from creative consumers: a study of online hotel reviews
–Linda W. Lee [] []
It is emergent: five propositions on the relationship between creative consumers and technology
–Philip DesAutels, Esmail Salehi–Sangari, Pierre Berthon, et al. [] []
Generation–C: creative consumers in a world of intellectual property rights
–Jan H. Kietzmann, Ian Angell [] []
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