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Editors-Elect, Journal of Consumer Research
July 1, 2014 – June 30, 2017

On behalf of the Policy Board of the Journal of Consumer Research, I am delighted to announce the selection of the next editors of the journal. Professor Darren Dahl will serve as editor-in-chief, and Professors Eileen Fischer, Gita Venkataramani Johar, and Vicki Morwitz will serve as co-editors. Their three-year term will begin July 1, 2014.

Darren Dahl is the BC Innovation Council Professor and Senior Associate Dean of Faculty and Research at the University of British Columbia’s Sauder School of Business. Eileen Fischer is the Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise, Director of Entrepreneurial Studies, and Director of the PhD Program at York University’s Schulich School of Business. Gita Johar is the Meyer Feldberg Professor of Business and Senior Vice Dean at Columbia University’s Graduate School of Business. Vicki Morwitz is the Harvey Golub Professor of Business Leadership at New York University’s Stern School of Business. All outstanding scholars in their own right, the team brings an unrivaled breadth of theoretical, methodological, and substantive expertise as well as administrative experience to the task of the intellectual stewardship of the journal. The journal will be in very good hands. More details regarding the editorial transition will be available at the journal website () in the next few weeks.

I would be remiss if I did not acknowledge the thoughtfulness and professionalism brought to the selection task by my colleagues on the Policy Board: Professors Rich Lutz, Rob Kozinets, Linda Price, Ed Blair, Juliet Schor, Michel Wedel, Leigh McAlister, LJ Shrum, Hans Baumgartner, and Norbert Schwarz. They did yeomen service and the field owes them a debt of gratitude.

Akshay Rao