TOC: Mar Theory
Introduction
Marketing Theory, 13(4)
Islamic encounters in consumption and marketing
–Ozlem Sandikci and Aliakbar Jafari [] []
Religious gift giving: An ethnographic account of a Muslim pilgrimage
–Mona Moufahim [] []
Islamic Arab hospitality and multiculturalism
–Rana Sobh, Russell W. Belk, and Jonathan A. J. Wilson [] []
Religious communities and the marketplace: Learning and performing consumption in an Islamic network
–Mustafa Karatas and Ozlem Sandikci [] []
Commentaries
Yes my name is Ahmet, but please don’t target me. Islamic marketing: Marketing IslamTM?
–Ahmet Suerdem []
Islamic marketing at the Nexus of global markets-religions-politics and implications for research
–Guliz Ger []
The Sufi ethics and the spirits of consumerism: A preliminary suggestion for further research
–Matthias Zick Varul []
Back to the future: Islamic Spain as a model for marketing efflorescence
–Elizabeth C. Hirschman []
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