TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 21(7)
Editorial
–Nigel Piercy & Carolyn Strong []
Retail positioning through customer satisfaction: an alternative explanation to the resource-based view
–Lisa Qixun Siebers, Tao Zhang & Fei Li [] []
Customer centricity: the construct and the operational antecedents
–Lucio Lamberti [] []
Drivers of customer satisfaction and relationship quality in system delivery projects
–Matti Juhani Haverila, Miia Martinsuo & Earl Naumann [] []
Developing an integrative model of internal and external marketing
–Ahmed Shahriar Ferdous, Carmel Herington & Bill Merrilees [] []
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