TOC: J Mar Res
Introduction
Journal of Marketing Research, 50(6)
Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors
–Michael Trusov, William Rand, and Yogesh V. Joshi [] []
Beating the Market: The Allure of Unintended Value
–Aner Sela, Itamar Simonson, and Ran Kivetz [] []
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
–Guiyang Xiong and Sundar Bharadwaj [] []
Framing Influences Willingness to Pay but Not Willingness to Accept
–Yang Yang, Joachim Vosgerau, and George Loewenstein [] []
Conservative When Crowded: Social Crowding and Consumer Choice
–Ahreum Maeng, Robin J. Tanner, and Dilip Soman [] []
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
–Ioannis Evangelidis and Jonathan Levav [] []
A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy
–Barbara Briers and Sandra Laporte [] []
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