TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 1(3)
What factors influence millennials to like brand pages?
–Alexander Muk [] []
Investigating consumers’ online purchasing behavior: Single-brand e-retailers versus multi-brand e-retailers
–Arash Rahnamaee and Paul D Berger [] [Google Scholar]
Consumers’ purchase intention of an automobile in Malaysia
–Wong Ming Wong [] [Google Scholar]
Special Section: Big Data
Portfolio optimization and performance evaluation: An application to a customer portfolio
–Hans Jorn Juhl and Michael Christensen [] []
Assessing prime-time for geotargeting with mobile big data
–Syagnik Banerjee, Vijay Viswanathan, Kalyan Raman and Hao Ying [] []
Book Review
Predictive analytics: The power to predict who will click, buy, lie, or die
–Richard Boire []
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