TOC: Mar Sci
Introduction
Marketing Science, 32(6)
The Dynamic Effects of Bundling as a Product Strategy
– Timothy Derdenger, Vineet Kumar [] []
The Value of Reputation in an Online Freelance Marketplace
– Hema Yoganarasimhan [] []
Correcting Audience Externalities in Television Advertising
– Kenneth C. Wilbur, Linli Xu, David Kempe [] []
Invited Paper – Learning Models: An Assessment of Progress, Challenges, and New Developments
– Andrew T. Ching, Tülin Erdem, Michael P. Keane [] []
Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products
– Zixia Cao, Alina Sorescu [] []
Neighborhood Social Capital and Social Learning for Experience Attributes of Products
– Jae Young Lee, David R. Bell [] []
Modeling Choice Interdependence in a Social Network
– Jing Wang, Anocha Aribarg, Yves F. Atchadé [] []
Profit-Increasing Consumer Exit
– Amit Pazgal, David Soberman, Raphael Thomadsen [] []
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