TOC: J Intl Mar
Introduction
Journal of International Marketing, 21(4)
The Complexity of Context: A Service Ecosystems Approach for International Marketing
–Melissa Archpru Akaka, Stephen L. Vargo, and Robert F. Lusch [] []
Culture’s Impact on the Importance of Fairness in Interorganizational Relationships
–Donald J. Lund, Lisa K. Scheer, and Irina V. Kozlenkova [] [Google Scholar]
The Role of Cultural Intelligence in Marketing Adaptation and Export Performance
–Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov, Arilova A. Randrianasolo, and Srdan Zdravkovic [] []
Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies
–Nathaniel Boso, Vicky M. Story, John W. Cadogan, Milena Micevski, and Selma Kadic-Maglajlic [] []
How Can Chief Marketing Officers Strengthen Their Influence? A Social Capital Perspective Across Six Country Groups
–Andreas Engelen, Fritz Lackhoff, and Susanne Schmidt [] []
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