TOC: J Retailing
Introduction
Journal of Retailing, 89(4)
To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts
–Joseph Johnson, Gerard J. Tellis, Edward H. Ip [] []
Maximizing Profits for a Multi-Category Catalog Retailer
–Morris George, V. Kumar, Dhruv Grewal [] []
Positive affect moderates the impact of assortment size on choice satisfaction
–Gerri Spassova, Alice M. Isen [] []
Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets
–Raj Echambadi, Rupinder P. Jindal, Edward A. Blair [] []
Pure Components versus Pure Bundling in a Marketing Channel
–Marina Girju, Ashutosh Prasad, Brian T. Ratchford [] []
Shaping Retail Brand Personality Perceptions by Bodily Experiences
–Jana Möller, Steffen Herm [] []
Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers
–Bernhard Swoboda, Bettina Berg, Hanna Schramm-Klein [] []
The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity
–Pierre-Yann Dolbec, Jean-Charles Chebat [] []
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