TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 25(4)
Exploring Consumer’s Needs and Motivations in Online Social Lending for Development
–Robert Mittelman & José I. Rojas-Méndez [] [Google Scholar]
The Student Retention Puzzle Revisited: The Role of Institutional Image
–Luis Fernando Angulo-Ruiz & Albena Pergelova [] []
Identity Brokerage and Nonprofit Community Building
–Dawn R. Gilpin & Nina K. Miller [] []
Dissecting Word-of-Mouth’s Effectiveness and How to Use It as a Proconsumer Tool
–Bodo Lang & Rob Lawson [] [Google Scholar]
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