ÂÜÀòÉç¹ÙÍø

Special Issue: Social Media and Marketing
Edited by Thorsten Hennig-Thurau, Charles F. Hofacker and Björn Bloching

Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies
–Thorsten Hennig-Thurau, Charles F. Hofacker, Björn Bloching [] []

Managing Brands in the Social Media Environment
–Sonja Gensler, Franziska Völckner, Yuping Liu-Thompkins, Caroline Wiertz [] []

Consumer Power: Evolution in the Digital Age
–Lauren I. Labrecque, Jonas vor dem Esche, Charla Mathwick, Thomas P. Novak, Charles F. Hofacker [] []

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
–Edward C. Malthouse, Michael Haenlein, Bernd Skiera, Egbert Wege, Michael Zhang [] []

Social Media Metrics — A Framework and Guidelines for Managing Social Media
–Kay Peters, Yubo Chen, Andreas M. Kaplan, Björn Ognibeni, Koen Pauwels [] []

Destination Social Business: Exploring an Organization’s Journey with Social Media, Collaborative Community and Expressive Individuality
–Bruce D. Weinberg, Ko de Ruyter, Chrysanthos Dellarocas, Michael Buck, Debbie Isobel Keeling [] [Google Scholar]

Social Commer A Contingency Framework for Assessing Marketing Potential
–Manjit S. Yadav, Kristine de Valck, Thorsten Hennig-Thurau, Donna L. Hoffman, Martin Spann [] []

---

The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership