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Social Media in Emerging Markets

Introduction

International Conference on Social Media Marketing in Emerging Markets, Bangalore, Chairs Jagdish Sheth and Uday Salunkhe; Deadline 1 Feb

International Conference on Social Media Marketing in Emerging Markets

Prin. L.N Welingkar Institute of Management, Development & Research, Bangalore, India

In academic association with Academy of Indian Marketing (AIM)

25th & 26th July, 2014

Social media is transforming all aspects of marketing, from brand building, communications, and advertising to customization and customer engagement. Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders.

This conference seeks to enhance our understanding of social media and develop models and methods to enhance the effectiveness of marketing in emerging markets. We seek papers in the following areas

The conference has the following sub themes:

  1. Using Social Media for On – going dialogue with the consumer
  2. Co-creation by involving the consumer
  3. Social Media Opportunities across different sectors
  4. Governance & Policy Making
  5. Impact of Social media in the B2B space
  6. Social media in the Spiritual Space
  7. Social Media opportunities in different countries ( India, China, South Africa, South Korea, Indonesia)
  8. Use of Social Media in building Destination and People Brands
  9. Social Media Analytics & ROI
  10. Integrating Social Media with key areas of business such as PR, Customer Service, Marketing and Advertising.
  11. Content Marketing & Social Media
  12. Social media in political campaigns
  13. Social media Data analytics and usage in marketing strategy
  14. Understanding the digital consumers in emerging markets
  15. Creating a successful social marketing program in the digital marketing world

Important Dates

  • Submission of Abstract Feb 1, 2014
  • Decision on Abstract Feb 28, 2014
  • Submission of final paper April 15, 2014

The conference will be held in Bangalore, India.

Mail to : marconference@welingkarmail.org

Conference Co-chairs :

  • Dr. Jagdish Sheth – Founder & Chairman , Academy of Indian Marketing & Charles L Kellstadt Professor of Marketing, Goizueta Business School , Emory University , USA
  • Prof. Dr. Uday Salunkhe – Group Director , We School, Prin. L.N Welingkar Institute of Management, development & Research, Mumbai, India
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