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TOC: Qual Mar Res Intl J

Introduction

Qualitative Market Research: An International Journal, 17(1)

Editorial 17.1
Andrew Lindridge []

Does Culture Tame the Bunny? A Content Analysis of a Global Adult Magazine
Meidiahna Kusuma [] []

Home Furnishings Consumption Choices: A Qualitative Analysis
Katherine Annette Burnsed, Nancy J. Hodges [] []

Coopetition and framework contracts in industrial customer-supplier relationships
Sylvie M. Lacoste [] []

How small charities formulate marketing responses to major reductions in income: A study of nonprofit contemporary dance companies
Roger Bennett [] []

Conducting case study research in non-profit organisations
Ardhendu Shekhar Singh [] []


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