ÂÜÀòÉç¹ÙÍø

Four Great Special Sessions at ÂÜÀòÉç¹ÙÍø SERVSIG 2014!!!!!

June 13-15, Thessaloniki, Greece

 

Abstract Submission Deadline: November 30, 2013

Conference Website:

Call for Papers:

 

1. “BUILDING A SERVICE RESEARCH AGENDA FOR TOPPLING THE PYRAMID OF HUMAN POVERTY”

Panel Organizers: Ray Fisk,  Lia Patricio, Javier Reynoso

ÂÜÀòÉç¹ÙÍøt two thirds of the world´s population (67%) still lives on less than 2 US Dollars per day. These people are commonly described as “the Base of the Pyramid –BoP”. Difficult social conditions persist like the lack of services such as health, education and sanitation, which can prevent or reduce poverty. Further, corruption, crime, and a lack of support institutions contribute to preventing progress. To focus on improving services for the base of the pyramid in emerging economies, the special session aims to present research agendas for toppling the pyramid of human poverty.

·         Business Model Innovation In The Water Sector, Caroline Saul, Regula Meierhofer, and Heiko  Gebauer, Swiss Federal Institute of Aquatic Research (eawag), Switzerland.

·         Fostering Inclusive Service Innovation with Technology, Xiucheng FAN – Fudan University, China and Lijin QIU, School of Management, Fudan University, China

·         How Ecosystem Perspective Can Transform Service Research at The Base of the Pyramid? Soumaya Ben Letaifa – Université du Québec À Montréal, Canada.

·       An Integrated Framework for Service Research at the Base of the Pyramid, Javier Reynoso – EGADE Business School – Monterrey Institute of Technology, Monterrey, Mexico.

2. “SOCIAL MARKETING AND TRANSFORMATIVE SERVICE RESEARCH: EXPLORING THE SIMILARITIES AND DIFFERENCES OF TWO RESEARCH APPROACHES”.

The purpose of this special session is two-fold.  First, the session aligns transformative service research (TSR) with current advances in social marketing (the application of commercial marketing to social issues such as obesity, smoking, drinking, energy use and water conservation).  Second, the discussion helps service researchers understand the similarities and differences between these two approaches of marketing that encourage researchers to engage in investigations that promote human well-being.

The panel of presenters will consist of:

·         Transformative Service Research: Introducing a New Paradigm, Ray Fisk, Texas State University, USA

·         The effects of Reiki, yoga, and massage services on cancer resource center members’ well-being. Mark S. Rosenbaum, Northern Illinois University, Marianne Cirone and Jill Smallwood, LivingWell Cancer Resource Center, Jane Van De Velde, The Reiki Share Project, USA

·         What is social marketing and is it effective? Nadia Zainuddin, University of Wollongong, Australia

·       Transformative Service Research and Social Marketing: Exploring the Similarities and Differences, Rebekah Russell-Bennett, Queensland University of Technology, Australia,  Mark S. Rosenbaum, Northern Illinois University, USA

3. “CREATING ‘CATHARTIC’ MOMENTS IN SERVICES MARKETING”.

The term catharsis is derived from two ancient Greek words: cata (in view of) and airo (lifting) and has been commonly translated as referring to a cleansing and purifying process. Although widely accepted that  cathartic moments can be powerful and memorable, the circumstances of cathartic creation have been little discussed in mainstream or Services Marketing. So the objective of this session is to highlight some of the emotional outbursts, evaluate their significance for consumers and suggest strategies that might enable service providers to engender catharsis.

Chair: Professor Steve Baron, University of Liverpool Management School, UK

Session Coordinator: Professor Kim Cassidy, Nottingham Business School, UK

·         Cathartic moments: Lessons from Art and Literature, Anthony Patterson, University of Liverpool Management School, UK

·         The Cathartic significance of Complaining Behaviour, Kim Cassidy, Nottingham Business School, UK,  Wilke Thornton representative, USA and Susan Diston, Nottingham Business School,  UK.

·         Cathartic ‘research’: Story telling, Steve Grove, Clemson College of Behavioral Science, USA and Aidan Daly, NUI Galway, IRE.

·       Cathartic effects of a dramatic performance:  Interactive Session, Richard Harris (based at a UK Theatre Studio),Head of Performing Arts, Aquinas Sixth Form College, UK, Steve Baron, University of Liverpool Management School, UK and Aidan Daly, NUI Galway, IRE.

 

4. “MULTI-DISCIPLINARY SERVICE RESEARCH” organized by the European Association for Research on Services (RESER).

The panelists of the session will explore the complexity of service research through a cross disciplinary approach. The aim is to show how services research within economic geography, management, innovation and public management, have been developing over the last three decades with a future outlook. The session will make a contribution both in terms of theoretical contribution, but also show how this kind of research have clear policy impact. The panel of presenters will consist of:

·         Patrik Ström, President of RESER, University of Gothenburg, Sweden

·         Marja Toivonen, Professor VTT Finland,

·         Metka Stare, Professor, University of Ljubljana

·         Maria Savona, SPRU, UK,

·       Pedro Costa, Secretary RESER, ISCTE, Lisbon, Portugal.

 

---

The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership