Access to Luxury Fashion
Introduction
Emerald offers free access to the J of Fashion Mar Man special issue on Luxury Fashion Branding, until 29 Nov 2013
The luxury fashion market has remained relatively buoyant despite global economic difficulties. From brand extensions to emerging topics such as the impact of religion on fashion consumption, what role does Luxury fashion branding play?
The Journal of Fashion Marketing and Management (JFMM) has just published a special issue on this topic, providing some interesting perspectives and unique insights.
We are offering you special access to this issue until Friday 29 November 2013. The articles can be accessed here:
We hope you enjoy reading it and find the research useful!
Articles include:
Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
–Nadine Hennigs, Klaus-Peter Wiedmann, Stefan Behrens, Christiane Klarmann, Juliane Carduck
Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding
–Jing Theng So, Andrew Grant Parsons, Sheau-Fen Yap
Luxury perceptions: luxury brand vs counterfeit for young US female consumers
–Farrell Doss, Tammy Robinson
Can Islam and status consumption live together in the house of fashion clothing?
–Aron O’Cass, Wai Jin Lee, Vida Siahtiri
Uncovering Victoria’s Secret: Exploring women’s luxury perceptions of intimate apparel and purchasing behaviour
–Margee Hume, Michael Mills
Chinese consumers’ purchasing: impact of value and affect
–Ning Li, Andrew Robson, Nigel Coates
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |